Margin Fix Sprint
A defined set of currently deliverable fixes scoped from diagnostic findings.
India Revenue Leak Map
Can you defend contribution margin by channel when an investor asks?
Revenue Leak Map reconciles supplied Shopify, actual COGS, COD, RTO, discount, shipping, payment, and marketing data into an explainable investor-readiness view.
Who it is for
Finance-light Shopify DTC brands with traceable inventory economics.
The documented qualification band is Rs 25-150 crore in annual revenue, with a Rs 25-75 crore sweet spot. These bands describe the current operating profile. The brand must sell physical products through Shopify and provide actual COGS or a usable SKU crosswalk.
Not a fit: marketplace-only businesses or brands without traceable product-cost data. Marketplace or quick-commerce coverage alongside Shopify requires the relevant settlement data and separate scope.
India operating context
COD, RTO, festive discounting, and channel mix can change the answer.
The diagnostic can rank supported COD and RTO leaks, discount pressure, below-cost SKUs, returns, shipping, and payment fees. Quick commerce can be recognized as a channel when the supplied exports support it.
Important: quick-commerce take-rate and fee modeling is not included without separately supplied settlement data and a separate scope review.
Diagnostic first
Establish the reconciled baseline before choosing fixes or cadence.
The first engagement is the investor-readiness diagnostic. It validates the data map, reconciles supported totals to Shopify, defines the margin bridge, ranks supported leaks, and records variance and caveats. It does not presume that a fix tier is appropriate.
Executor gate
A named client-side executor is required for the next path.
A Margin Fix Sprint or Margin Command is considered only when one named person on your side can own data access, approve operating decisions, and carry agreed actions into the business. Without that executor, the engagement remains diagnostic-only.
Margin Command
Baseline reconciliation, scoped fixes, concierge reruns, and a management read for qualified operators.
Illustrative India sample
Review the report structure without mistaking it for client proof.
Synthetic India dataRevenue Leak Map
Reconciliation, margin bridge, COD and RTO context, ranked leaks, and caveats.
What the reviewed copy contains
- Shopify reconciliation with explicit variance
- Per-SKU CM1 and channel-level CM1, CM2, and CM3 when supported
- Ranked COD, RTO, festive discount, return, shipping, and payment-fee leaks
- Quick-commerce channel notes without unsupported settlement assumptions
It uses illustrative synthetic data and does not represent a client result. Until the public artifact handoff is approved, I share the reviewed copy during the readiness call.
Reconciliation method
Trace the investor answer back to supplied data.
I map supplied SKUs to actual COGS, normalize supported orders, refunds, discounts, COD and RTO fields, include supplied payment fees in CM2, and reconcile modeled totals to Shopify. Remaining variance is made explicit rather than hidden.
| CM1 | Net revenue less actual product cost, where the supplied data supports the calculation. |
|---|---|
| CM2 | CM1 less supported shipping, fulfillment, payment, COD, and RTO costs. |
| CM3 | CM2 less supplied marketing spend at the supported channel level. Per-SKU CM3 is not included. |
Data requirements
The analysis is only as defensible as the supplied cost trail.
- Shopify order, line-item, discount, refund, and return exports
- Actual COGS by SKU or a usable SKU-to-cost crosswalk
- Shipping, fulfillment, payment, COD, and RTO data for the analysis period
- Marketing spend by supported channel
- Quick-commerce or marketplace settlement exports for separately scoped fee coverage
Deliverables
A contribution-margin answer with evidence, not a polished guess.
- Data map and SKU crosswalk notes
- Shopify reconciliation and documented variance
- Supported CM views by SKU and marketing channel
- Ranked leak register with India-specific context and caveats
- Investor-readiness management read and next-step recommendation
Current limitations
Settlement and unsupported automation are outside the baseline.
Quick-commerce take-rate or fee modeling requires separately supplied settlement data and separate scope. The service is not a live dashboard and does not include automated monitoring, alerts, scenario modeling, LTV or cohort economics, automated CAC or MER, automated landed-cost allocation, subscription or churn analysis, mature benchmarks, or per-SKU CM3. Cross-industry delivery is not offered today.
How pricing works
Compare the three ways to engage.
Start with the diagnostic. A Sprint or Margin Command is considered only when the findings support it and your team has a named executor.
Swipe or scroll to compare all three offers.
| What to compare | Revenue Leak Map DiagnosticInvestor readiness | Margin Fix SprintDefined implementation | Margin CommandStanding margin cadence |
|---|---|---|---|
| Commercial model | Contact for pricingFixed fee | Contact for pricingFixed scope | Contact for pricingScoped cadence |
| Entry condition | First step after data readiness | Supported diagnostic findings and a named client-side executor | Supported diagnostic findings and a named client-side executor |
| Best for | Investor readiness and a defensible margin answer | Implementing a defined set of supported fixes | Recurring, human-led margin review |
| Target delivery window | Days after data readiness | 3 to 4 weeks after scope confirmation | 4 to 8 weeks core; cadence confirmed separately |
| Reconciled margin view | Included with documented variance and caveats | Starts from the diagnostic baseline | Starts from the diagnostic baseline |
| Ranked leak register | Included with COD and RTO context when supported | Used to select the defined fixes | Used to set priorities and cadence |
| Implementation scope | Not included | Defined highest-priority fixes supported by the diagnostic | Scoped, currently deliverable fixes |
| Quick-commerce coverage | Channel context when supplied; fee modelling is separate scope | Add-on after settlement-data review | Scoped after settlement-data review |
| Ongoing reruns and management reporting | Not included | Not included | Included at the agreed concierge cadence |
Delivery windows are planning targets that begin after the required data passes readiness review. Final scope, timing, cleanup, adjacent-channel coverage, and pricing are confirmed before engagement.
Data and security
Confirm the minimum-data boundary before transfer.
The readiness review confirms required exports, transfer method, access, retention, and deletion. Client data is not requested until the scope and handling expectations are clear.
Readiness call
Bring the investor question, Shopify footprint, and cost-data map.
I will confirm diagnostic fit and the minimum useful input set. I will discuss a Sprint or Margin Command only if the diagnostic supports it and a named client-side executor exists.