You can see ~30% of your customers; the rest bought on marketplaces, invisible, and their consumables expire unseen.
You can act on the ~30% of customers you can see. The rest bought through marketplaces and went dark, and their consumable re-orders quietly drift to generics or lapse unseen. We stitch the storefront, marketplace and device data you already have into one installed-base view, then show you which segments to win back, hold or let go.
Illustrative · representative model, not a client. The live audit is the proof.
The recoverable move, fast, from data you already have
- Stitch device registration, telemetry and marketplace orders into one installed-base view.
- Sort the base into the ~30% you can reach and the ~70% gone dark on marketplaces.
- Win the dark base back, register it, time the replenishment, convert it to an owned subscription.
- Walk away with a ranked action list: which customer segments to win back, hold or let go, and the re-order value behind each.
Built for a US connected-hardware brand, telemetry-stitched revenue-at-risk segmentation across a ~300k-device installed base.
Where the data is too weak to trust: Telemetry exists only for app-connected units; the unregistered base is invisible without a registration hook, we size the slice we can see and name the part we can’t.
Warehouse-native. We build where your connected-hardware data already lives.
From your storefront, marketplaces and device telemetry up to the AI analyst on top, mapped to the tools you already run. No rip-and-replace.
Don't see yours? The medallion model is source-agnostic, we connect what you run.
The honest answers, before you book.
Is this just another dashboard?
No. You get a decision, not a chart: the customer segments to win back, hold or let go, with the math behind each, plus where the data is still too weak to trust.
Do I have to rip out my stack?
No. We build warehouse-native on top of Shopify, your marketplaces and device telemetry. Nothing gets replaced and your team keeps working the way they do today.
My data is too messy for this.
That is the normal starting line. Marketplace identity gaps, and re-orders that drift to generics: we reconcile it and flag every number that is still a guess instead of hiding it.
See the customers you're flying blind on, in 21 days.
We stitch your storefront, marketplace and device data into one installed-base view, then hand you the ranked win-back list. Scope and evidence requirements are confirmed before kickoff.
Book a blind-spot auditNo rip-and-replace. No long contract. We start from the data you already have.