Your bestseller may be your worst margin. Revenue isn't profit once COGS, returns, fees and true CAC land.
Most D2C brands keep scaling the products and channels they assume are winning. After true landed cost, returns, fees and real CAC, a slice of that growth is quietly underwater, and the dashboards never flag it. We rebuild your real contribution margin from the data you already have, then show you exactly which SKUs and channels to cut, keep or reprice first.
Illustrative · representative model, not a client. The live audit is the proof.
The recoverable move: fast, from data you already have
- Rebuild true landed cost per SKU: COGS net of starter and subscription discounts, not catalog price.
- Split CAC by channel so blended ROAS stops hiding the loss-making ones.
- Rank every product by contribution after returns, fees and fulfilment, surfacing the underwater bestsellers.
- Walk away with a ranked fix list: which SKUs and channels to cut, keep or reprice, and the margin math behind each.
Built for D2C consumable brands: warehouse-native contribution margin (CM1/CM2/CM3) by SKU, stitched from Shopify, the ad platforms and the 3PL.
Where the data is too weak to trust: COGS is estimated for some SKUs and attribution windows disagree by double digits. We flag the confidence, we don’t hide it.
Warehouse-native. We build where your D2C data already lives.
From Shopify, Amazon and the ad platforms up to the AI analyst on top, mapped to the tools you already run. No rip-and-replace.
Don't see yours? The medallion model is source-agnostic, we connect what you run.
The honest answers, before you book.
Is this just another dashboard?
No. You get a decision, not a chart: the SKUs and channels to cut, keep or reprice, with the margin math behind each, plus where the data is still too weak to trust.
Do I have to rip out my stack?
No. We build warehouse-native on top of Shopify, your ad platforms and your 3PL. Nothing gets replaced and you keep working the way you already do.
My data is too messy for this.
That is the normal starting line. Estimated COGS, attribution that disagrees, returns booked late: we reconcile it and flag every number that is still a guess, instead of hiding it.
Find the profit you're leaking, in 21 days.
Revenue Leak Map reconciles supported Shopify, advertising, fulfillment, and cost inputs, then ranks the leaks the evidence supports. Scope and data requirements are confirmed before kickoff.
Explore Revenue Leak MapNo rip-and-replace. No long contract. We start from the data you already have.