Spending big on the launch, but enquiries die unworked, spend burns unattributed, and you measure dispatch, not demand.
You spend big on the launch, but enquiries die unworked, ad spend buys no traceable booking, and you measure dispatch instead of real retail demand. We join your DMS, CRM and ad spend into one funnel, then show you where enquiries leak and which spend actually converts.
Illustrative · representative model, not a client. The live audit is the proof.
The recoverable move, fast, from data you already have
- Join CRM, ad-platform spend and dealer DMS into one launch funnel, enquiry to road.
- Surface the bookings dying unworked and the spend that traces to zero bookings, rescuable in weeks.
- Then close the deeper gap: dispatch vs true retail, so stock stops aging unseen at dealers.
- Walk away with a ranked fix list: where enquiries leak, which spend to cut or scale, and the booking math behind each.
Built for a mid-size commercial-vehicle OEM, a launch funnel and dealer-stock view stitched from CRM, ad spend and dealer DMS.
Where the data is too weak to trust: Retail/secondary capture is partial, dealers under-report stock and back-date invoices; we triangulate with registrations and reorder patterns and flag what we trust vs don’t.
Warehouse-native. We build where your automotive data already lives.
From the DMS, OEM systems and the call center up to the AI analyst on top, mapped to the tools you already run. No rip-and-replace.
Don't see yours? The medallion model is source-agnostic, we connect what you run.
The honest answers, before you book.
Is this just another dashboard?
No. You get a decision, not a chart: the campaigns to cut or scale, and enquiries to rescue, with the math behind each, plus where the data is still too weak to trust.
Do I have to rip out my stack?
No. We build warehouse-native on top of the DMS, your CRM and the ad platforms. Nothing gets replaced and your team keeps working the way they do today.
My data is too messy for this.
That is the normal starting line. Enquiries logged inconsistently, and spend that never ties to a booking: we reconcile it and flag every number that is still a guess instead of hiding it.
See which launch spend actually converts, in 21 days.
We join your DMS, CRM and ad spend into one funnel, then hand you the ranked fix list. Scope and evidence requirements are confirmed before kickoff.
Book a funnel diagnosticNo rip-and-replace. No long contract. We start from the data you already have.