You hit your GMV targets. Did you actually make any money?
In 2026 investors want EBITDA, not GMV. See your estimated ₹ leak across channels in 60 seconds. →
Private in-browser estimate · No account required
Need reconciled analysis? Explore Revenue Leak Map →Profit Leak Calculator
Estimate how much margin your brand is quietly losing each year.
Directional estimate from the inputs above. A reconciled figure requires order, return, marketplace, advertising, shipping, and accounting data.
Where your margin is leaking
None of them show up cleanly on Shopify or your seller panels.
Returns you pay for twice
28--35% of COD orders come back. Each failed delivery costs ₹180--240 -- and earns you nothing.
The 25--35% you don't track
Amazon and Flipkart take 25--35% of your price once fees, returns and ads are in. Do you know your real margin per marketplace?
Winners turned into losers
Every "small" discount and free gift quietly turns profitable SKUs into losses -- and nobody's tracking which.
Gross ≠ real margin
Net out COGS, GST, shipping and fees and the picture flips. Your gross margin is not your real margin.
You can't fix what you can't see
Shopify and your seller panels show you gross sales. They can't stitch together COD/RTO, four marketplaces, Tally and GST into the one number that matters: your real profit on every order, by channel and SKU. So you're pricing, discounting and spending on numbers that are wrong -- every single week.
The calculator is directional. Reconciliation is the next step.
Blended inputs can show where to investigate, but they cannot reconcile SKU, channel, COD, return, marketplace, shipping, advertising, GST, and accounting data. Revenue Leak Map is the current India D2C diagnostic for that work.
Diagnose once, or keep the decision system current
Revenue Leak Map
Reconcile a defined D2C margin question and rank the leaks worth investigating.
See the India diagnostic →Margin Command
Keep recurring margin decisions supported after the diagnostic foundation exists.
See Margin Command →