You're growing fast. You still can't answer one question: are you actually making money?

Estimate your CM2 gap from a few blended inputs. Use the result as a directional starting point, not an accounting figure.

Private in-browser estimate · No account required

Need reconciled analysis? Explore Revenue Leak Map →

CM2 Profit Calculator

Estimate the margin between what you think you make and what you actually keep.

Your estimated annual recoverable margin
$--
Most of this is invisible on your Shopify dashboard.
Est. CM2: -- vs the gross margin you entered.
Discounts--
Returns--
Ad inefficiency--

An estimate from blended inputs. Your REAL number -- by SKU and channel -- is almost always different, and that difference is where the recoverable margin hides.

68% of Shopify stores miscalculate their profitability. The dangerous ones don't know they're in the 68% -- and they're pricing, discounting, and scaling ad spend on a number that's wrong every week.
// The leaks

Where your margin is leaking

None of them show up cleanly on your Shopify dashboard or your ad platform.

Discounts

Winners turned into losers

Sitewide codes hit your best AND worst SKUs equally. On some, 20% off turns a profitable order into a loss -- and nobody's tracking which.

ROAS lies

Your "best" channel may be your worst

A 4.0-ROAS channel can be net-negative after COGS, returns, and fees. ROAS ranks channels backwards.

Returns & shipping

The costs you pay twice

The product comes back, the outbound shipping doesn't. "Free shipping" quietly eats 5--6 margin points.

Gross ≠ Net

Eight layers, not one

COGS, freight, fees, discounts, returns, shipping, ad spend, app fees. Stop at layer one and you "have 65%." Go through all eight and you might have 5%.

// The blind spot

You can't fix what you can't see

Shopify shows you gross sales. Your ad platform shows you ROAS. Neither tells you whether you actually made money on an order after COGS, discounts, refunds, shipping, fees, and the ad spend that bought the customer -- by SKU, by channel, by customer. So you're pricing, discounting, and spending on numbers that are wrong -- every single week.

// Estimate versus evidence

The calculator is directional. Reconciliation is the next step.

Blended inputs can show where to investigate, but they cannot reconcile SKU, channel, order, return, advertising, shipping, and accounting data. Revenue Leak Map is the current D2C diagnostic for that work.

Explore Revenue Leak Map for the US

// Choose the next step

Diagnose once, or keep the decision system current

Revenue Leak Map

Reconcile a defined D2C margin question and rank the leaks worth investigating.

See the US diagnostic →

Margin Command

Keep recurring margin decisions supported after the diagnostic foundation exists.

See Margin Command →