Launch funnel · facelifted intercity van
March 2026 · 200 dealers · 8 variants
Stitched from your CRM, ad-platform spend & dealer DMS
Enquiry → booking
5.0%
measured on dispatch, not retail
Launch funnel · enquiry to road, ₹26–32L ASP■ retailed  ■ went cold  ▢ dispatched
Enquiries · this launch ~10,000 / mo Qualified leads ~3,000 / mo ~1,500/mo go coldfirst reply ~2 days Bookings ~500 / mo Retailed & registered ~430 / mo → Dispatched ~520₹150 Cr aging at dealers Launch ad spend → booking it can be traced to attributed ~₹30–60 Cr spend · no traceable booking Launch is booming · dispatches up enquiries flowing, bookings on plan ✓
What the dispatch number hides — the recovery ladder · ₹0 → ₹0 Cr/mo
1Work the enquiries that are dying · avg first response ≈ 2 days; same-day follow-up rescues bookings at risk (+0.5–1.0 pt)+₹12 Cr/mo
2Redeploy the spend that books nothing · 20–40% of the launch budget traces to zero bookings — move it to what converts+₹8 Cr/mo
3See retail, not just dispatch · join registrations + dealer DMS → ~₹150 Cr of stock aging unseen at dealersblind spot
Bookings on plan · what the dashboard showsmeasured on dispatch to dealers — looks healthy
₹150 Cr+ ~₹20 Cr/mo recoverable from leads & spend you already pay for
Dispatch is visible —is demand?
✓Launch on track — enquiries up, bookings on plan, dispatches strong.Measured the way the industry measures: dispatch to dealers. The funnel that produced those bookings — and the stock sitting past them — isn't on this dashboard.
⚠ Enquiries die unworked, a fifth of the launch spend buys no traceable booking, and you book revenue on dispatch — while stock ages at dealers, unseen.
Join CRM + ad spend + dealer DMS and about ~₹20 Cr/mo in rescued bookings and redeployable spend becomes addressable in weeks — before any deeper work. Dispatch revenue-recognition is correct; that's exactly why you need a second number — demand truth: which leads are dying, which rupee of spend produced zero bookings, where stock is aging. A new CRM lays the pipes; this is the decision layer on top — better the day after it goes live, not a competitor to it.
Don't trust the ₹20 Cr/mo? Connect CRM + spend and see your funnel leak in 3 weeks — we find 3× the fee in recoverable bookings, or you don't pay.
Illustrative · representative model, not a client. Retail/secondary capture is partial — dealers under-report stock and back-date invoices; we triangulate with registrations (Vahan) and reorder patterns, and flag what we trust vs don't.